Rum in the fourth most popular spirit in the Irish market following the heavy hitters vodka, whiskey and gin according to Drinks Ireland and mixability is one of rum’s many strong points due to it being an integral ingredient in many popular cocktails.
The rum category is often associated with holidays and cocktails and after a year of the pandemic, just about everyone needs a holiday or at least a good cocktail, whether at their favourite bar or restaurant, as takeout or delivery or as an at-home mixologist.
Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The global rum market is segmented into white, gold and dark and by category it is classified as plain, flavoured, and spiced. Rum is most commonly used as a mixer for cocktails but there is increasing attention on premium rums suitable for sipping straight. Most rums are produced in the Caribbean, as well as North and South America. Many in the field, both bartenders and producers alike, believe that barrel-aged dark rums should have crossover appeal for whiskey drinkers. Some rums are aged in repurposed bourbon or other whiskey barrels to further cement that connection.
The global rum business has been driven by millennial customers’ as their palettes mature and rum is seen as a lighter alternative and even has a more interesting taste than other spirits.
According to the Bacardi 2020 Cocktail Trends Report, consumers seek quality drinks with an interesting story, craft credentials, and origin. Furthermore, as per Bacardi’s Global Brand Ambassador Survey (GBAS), more than 40% of bartenders chose dark rum as the most alluring spirit due to its higher quality.
Bacardí Rum debuts new Caribbean Spiced
Bacardí Rum, the world’s most awarded rum brand, announces the launch of the new Bacardí Caribbean Spiced, the brand’s first premium spiced aged product, created with pineapple, coconut, vanilla and cinnamon, conjuring up distinctive flavours of the Caribbean.
With over 160 years of spirits making expertise, Bacardí has utilised a unique production process to bring together aged rum, spice, and famous Caribbean flavours all into one well-balanced drink.
Bacardí Caribbean Spiced uses the unique sweetness of coconut blossom, combined with cinnamon, vanilla and the subtle oaky char from the barrel. Expertly aged under the Caribbean sun with notes of juicy, caramelized pineapple and lightly toasted coconut, the innovative blend comes together to create a smooth, warming taste with a deep amber colour. Vanilla adds a sweet, rounded mouthfeel and cinnamon delivers a warm, aromatic flavour, that cuts through the sweetness.
Designed for all occasions, rum-lovers can elevate their drinking experience, whether it be trading up a rum and cola with the Bacardí Caribbean Cola for a simple, delicious drink, or reinventing classic tropical cocktails with a Bacardí Caribbean Colada, made with pineapple juice, coconut cream and cinnamon syrup for a little more complexity. Or for purists, Bacardí Caribbean Spiced works wonderfully on the rocks or neat.
Mount Gay, more than a rum
Honouring the genuine rum tradition through education, discovery and exploration Mount Gay is the world’s oldest running rum distillery established in 1703. Harnessing over 300 years of experience, Mount Gay pays homage to its rich heritage of passing down craft and expertise in Barbados, the birthplace of rum. Mount Gay is made on an island by an island and is eternally inseparable and bound by geology and culture. It is defined by a centuries-long partnership between landscape and craftsmanship.
At Mount Gay, the title of master blender is a sacred one and it has been held by only four people over the past 40 years. Today, it’s Trudiann Branker, Mount Gay’s first female master blender. Her refined palate, expertise and passion for our rums is palpable. Blending and ageing our rum under the influence of tropical static ageing. Three types of casks – American Whiskey, Bourbon and Cognac, weaving in others for limited editions. Moun Gay has the largest stock of aged rum in Barbados. This process is not measured by time but by taste. And the result is a distinguished line of Mount Gay Rums, each a snapshot of Bajan culture and heritage, captured in a bottle. Each more than a rum. Mount Gay Rum is distributed by Barry & Fitzwilliam.