The partnership will also see Estrella Damm exclusively launch Lovin’ Barcelona, a digital go-to guide detailing the best to see, do and eat in Europe’s coolest city.
In addition, the partnership will develop a new proposition, Star Trails, an opportunity for Lovin’ Dublin readers to embark on an unforgettable tapas and gastropub experience. Two exciting events are scheduled to kick off Star Trails in the coming months which will be themed around art, music and food and will offer prizes to readers engaging with Estrella Damm on social media.
Continuing the success of previous Lovin’ Dublin Brunch Clubs, a bespoke brunch event will be held where attendees will be treated to Estrella Damm with Spanish tapas.
“We’re thrilled to join forces with Lovin’ Dublin on this partnership and to pair the beer of Barcelona with some excellent gastro-themed innovations and events,” said Seamus Harahan, Craft and World Brand Manager of Estrella Damm distributors Molson Coors Ireland, “Having launched on draught in Ireland last year, it’s fantastic for us to be involved with such an exciting content partnership in its brand infancy.’
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Cap: “Having launched on draught in Ireland last year, it’s fantastic for us to be involved with such an exciting content partnership in its brand infancy’ – Seamus Harahan, Craft and World Brand Manager of Estrella Damm distributors Molson Coors Ireland.