Marketing

Estrella Damm arrives on draught

Estrella Damm has been launched on draught here.

The Barcelona brand is distributed by Molson Coors which has added the brand to the other brands in its Irish portfolio including Carling, Grolsch and Molson Canadian.

In addition to Estrella Damm, Molson Coors has also ranged two additional beers, Inedit Damm and Daura Damm, the world’s most awarded gluten-free beer.

Award-winning Inedit Damm has been specifically designed to pair with fine food and was created in collaboration with the world’s most-awarded ch fame.

“Estrella Damm will be so familiar to thousands of Irish people who have such as strong resonance with Spain and we’re so pleased to be able to bring it to Ireland on draught for the first time,” said Robert Blythe, Marketing Director at Molson Coors.

New research accompanying the launch has found that Barcelona is the European city Irish people would most like to visit.

The survey of over 100 people found 36% choosing the Spanish city over London at 18% or Paris at 16%.

According to the Estrella Damm research, Barcelona’s world famous architecture was one of the main reasons Irish people love the home of Gaudi and Dali (47%) while 40% admit they love Barcelona because of its attractive locals.

The survey also found us to be a wanderlust nation with 89% of those polled saying they love to travel and visit new places. Over half (55%) say they love immersing themselves in new cultures when travelling abroad and 53% say they don’t get on a plane without a map or guidebook.

 

Other findings include:

 

  • When asked to describe what they love about the city of Barcelona over a third (35%) described it as being cool, 35% said the city was alive and one in five described it as exciting
  • When describing the people of Barcelona, just over one in four (27%) say they’re fun loving, 30% say they’re friendly and 18% think they’re cool
  • When asked what’s the first thing they think of when they think of Barcelona, over half (51%) said street art and Gaudi, 15% cited music, culture and nightlife and 13% said FC Barcelona (Estrella Damm is the official beer of the team)
  • 44% cited Sagrada Família as the top tourist attraction to visit followed by Camp Nou, home of FC Barcelona, at 16% and Park Güell at 15%
  • Almost a third (30%) cited Salvador Dalí as the most desirable Barcelonan of all time, followed by Gerard Pique at 12% and Cesc Fabregas (11%)
  • If travelling to Barcelona 53% would like to go with their partner, while 32% would rather go with a group of mates.

 

Find out more at www.estrelladamm.com or at www.facebook.com/EstrellaDammIreland or follow us @EstrellaDammIre

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