On-trade

€90k an hour – June’s pub spend

After months of Lockdown consumers spent over €90,000 an hour at pubs throughout June according to Allied Irish Bank's Spend Trend featuring one of the most comprehensive and accurate data sets on consumer spending in Ireland.

 

The busiest day for spending was the 25th of June, coinciding with payday for many, while the quietest day for spending was the 6th of June, the day before hospitality reopened.

The busiest day for spending was the 25th of June, coinciding with payday for many, while the quietest day for spending was the 6th of June, the day before hospitality reopened.

Data was compiled from AIB Debit and Credit card spending from over 54 million transactions between the 1st and the 30th of June.

Those under the age of 25 recorded the highest increase in spending, up 404% on the previous month, May. Meanwhile those between 35 and 44 recorded the smallest increase, up 239%. Those in Waterford recorded the highest increase in pub spending during the month, up 651% in June followed by those in Mayo, who recorded a 492% increase.

Having had their pubs closed since last March, Dubliners spent an average of €30,000 an hour at pubs during the month.

Similarly, since restaurants reopened for outdoor dining, consumers spent over €288,000 an hour eating out last month, with those over the age of 65 recording the biggest increase, up 51% on May. Those from Cavan recorded the biggest increase in restaurant spend in June, up 30%.

As the hotels sector partially reopened after months of closure, spending in hotels was up 225% although AIB reports restaurant spend to be up only 22% yet pub and off-licence spend jumped 304% as Covid-19 restrictions partially lifted.

Those over the age of 65 recorded the biggest increase in hotel spending in June, up 478% on May. Meanwhile those under the age of 25 recorded the smallest increase, up 139%.

“Having partially reopened in June, the hospitality sector saw a surge in spending, albeit from a low base, as consumers flocked to pubs, restaurants and hotels throughout the month,” said the Head of SME at AIB, John Brennan, speaking about the data.

 

June Overview

Overall, consumer spending continued to rise in June, up 7% on May as more sectors within the economy started to reopen. Card usage also continued to increase, with chip-and-pin up 14%, contactless up 12% and Digital Wallet usage up 17%.

The busiest day for spending was the 25th of June, coinciding with payday for many, while the quietest day for spending was the 6th of June, the day before hospitality reopened.

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free