Marketing On-trade

Drinks Ireland launches #TogetherAgain

Drinks Ireland has launched a new campaign, #TogetherAgain, to highlight all the work that’s gone in behind the scenes in getting pubs ready to reopen their doors safely.

 

Through a video series, the #TogetherAgain campaign highlights how the drinks industry has worked closely with pubs to ensure they were ready for a safe and sustainable reopening.

Through a video series, the #TogetherAgain campaign highlights how the drinks industry has worked closely with pubs to ensure they were ready for a safe and sustainable reopening.

 As some of the country’s hospitality venues with outdoor space reopen and expect to welcome customers back indoors next month, Irish drinks producers have provided significant supports to get these venues ready. That includes investment in outdoor bars, barriers, barrels and a range of other items to make these spaces functional, safe and most of all, ready to host a drink and catch-up between friends and families.

They’ve provided many Covid essentials to venues like hand sanitiser and hospitality staff have also been offered additional training.

Through a video series, the #TogetherAgain campaign highlights how the drinks industry has worked closely with pubs to ensure they were ready for a safe and sustainable reopening.

It illustrates that while things will be a bit different for a little while, Irish pubs are ready with the craic and connections we’ve all missed and they’ve put a range of measures in place to keep everyone safe.

The first video goes behind the scenes of The Porterhouse Brewery in North Dublin and Porterhouse Central pub just off Grafton Street.

“It’s been a tough year for everyone, and we’ve all missed our favourite pubs,” said Drinks Ireland Director Patricia Callan, “The drinks industry has worked hand-in-glove with our hospitality partners from the outset of the pandemic, when producers undertook the mammoth task of collecting kegs and disposing of unused beer safely.

“The focus now is on facilitating venues as they open up and drinks producers have been busy behind-the-scenes making beers, ciders and spirits, delivering kegs and cleaning beer lines.”

Licensed Vintners Association Chief Executive Donall O’Keeffe said, “It’s been great to welcome customers back to pubs that have outdoor spaces and we look forward to a greater opening of indoor spaces from the start of July. A lot of work has gone into making sure we’re all safe as we get #TogetherAgain in pubs which means we can enjoy ourselves without worrying“.

Padraig Cribben, Chief Executive of the Vintners Federation of Ireland added, “With the vaccine rollout continuing and lockdown restrictions easing, Irish pubs have worked hard to open their doors again and welcome customers back. While some of the nation’s pubs opened for very short periods of time last year, this time is different as these venues are planning to open for good.”

 

 

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