Diageo takes full control of key brands in France

These brands will be distributed in France from 1 January 2025, through its in-market company, Diageo France
A recent announcement from Diageo confirms that, starting 1 January, 2025, it will handle the distribution of Johnnie Walker, J&B, and Gordon’s brands in France.
This follows the takeover by Diageo France of the distribution of other Diageo’s in-country brands in an initial phase that took place earlier this year.
The remaining Diageo brands that had been intended to be taken over from the second phase in September 2025 will be distributed by Diageo France from 1 January 2025.
Moët Hennessy
After many years of collaboration, allowing Moët Hennessy and Diageo to evolve and grow, the distribution of the Moët Hennessy and Diageo portfolios in France will be fully differentiated as of 1 January 2025, at which time their commercial cooperation through Moët Hennessy Diageo France will be concluded.
MHD’s employees representatives have been informed of this agreement.
Diageo’s partnership with Moët Hennessy’s group outside of France is not impacted by this announcement and Diageo plc’s 34% shareholding in Moët Hennessy is also unchanged.