Marketing

December – Jameson’s best month ever

Sales of Jameson Irish whiskey passed a record 8 million cases in the 12 months to December 2019 with Jameson recording the single largest sales month in its history last December when it sold 940,000 cases in that one month alone. 
“There has been strong growth across our portfolio of whiskeys in the first half of the year including the single pot still category.” -  Conor McQuaid, Chairman and CEO of Irish Distillers.

“There has been strong growth across our portfolio of whiskeys in the first half of the year including the single pot still category.” –  Conor McQuaid, Chairman and CEO of Irish Distillers.

Indeed Irish Distillers has announced strong growth across its entire spirits portfolio in the first half of the year to last December, with Jameson selling 4.6 million cases globally, up 9%.

“In 1996, we sold one million cases of Jameson for the first time” commented Irish Distillers’ Chairman and Chief Executive Conor McQuaid, “in 2010 we cracked three million and today we’re celebrating the eight million case mark. “In the US, we sold two million cases of Jameson during a six-month period – another first.”

In the same H1 period in 2018 Irish Distillers sales of Jameson were 4.2 million cases, up 6%, with sales values up 8%.

According to a statement from Irish Distillers, in the six months to the end of December 2019, Jameson again grew value ahead of volume with all regions contributing to this success.

Germany saw 34% growth, Russia 14%, with impressive growth also experienced in Canada (up 13%), South Africa (up 12%) and the UK (up 10%).

The Key Emerging Markets for Jameson witnessed 37% growth, buoyed by markets like Nigeria (up 185%), China (up 76%) and India (up 47%).

Global travel retail also continues to thrive, growing by 7%.

“Growth isn’t just confined to Jameson” pointed out Conor McQuaid, “there has been strong growth across our portfolio of whiskeys in the first half of the year including the single pot still category, led by Redbreast (up 24%), with growth in the US (up 27%) and the UK and France also performing well.

“The Spot range recorded growth of 6.2%.

“Redbreast is still the most-awarded single pot still whiskey in the world winning the Worldwide Whiskey Trophy for Redbreast 12-Year-Old Single Pot Still in 2019 and its high regard is reflected in these fantastic growth figures,” he added

The Method and Madness range experienced “a very strong year to date” with growth of 81%.

In the UK sales grew by 57% and in Ireland by 55%.

 

 

 

 

 

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