For the nineteenth year in a row, Coca-Cola HBC’s Designated Driver campaign is back to reward drivers who get loved ones home safely after a night out. With a 27% increase in deaths on the roads so far this year, planning a route home and being the designated driver has never been more important.
The Coca-Cola Designated Driver is back in over 284 participating venues across Ireland. Drivers can grab two soft drinks from the Coca-Cola range for free, by making themselves known to bar staff.
Radio presenter and influencer Miriam Mullins has joined the campaign, aiming to drive the Designated Driver message home to young people. With 25% of fatalities on the roads in Ireland are aged 24-30, between January and August 2023.
Minister of State at the Department of Transport and at the Department of Environment, Climate and Communications, Jack Chambers, said: “Unfortunately, 165 deaths have occurred on our roads already this year, an increase from 130 in the same period in 2022. We are doing everything we can to reduce road deaths and prevent further tragedies from devastating families, friends and communities. The Designated Driver campaign encourages safe behaviour, recognises that staying sober should be celebrated and rewards those that get their loved ones home safe.”
Miriam Mullins, broadcaster and influencer, said: “We all love celebrating with our friends over Christmas and there is no better way to finish a night out than getting that message to say a friend is home safe. I hope I can do a small part to get the message out to encourage everyone to be a Designated Driver with Coca-Cola this Christmas.”
Davide Franzetti, general manager, Coca-Cola HBC Ireland and Northern Ireland, said: “This is my first time seeing the initiative in action and I am looking forward to playing my part and being a Coca-Cola Designated Driver over the Christmas period. I want to thank our partners, the Minister, An Garda Síochána, the RSA, the hospitality industry and our ambassador Miriam for getting this important message to people across the island.”