Marketing

Coca-Cola unveils new look

The Coca-Cola Company has announced a new design system for the Coca-Cola trademark that brings Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together in "an evolution of the ‘One Brand’ Strategy" that launched worldwide in 2016.

 

 

 

The 'Best Coke Ever?' campaign runs across TV and digital films as well as out-of-home assets and social media.

The ‘Best Coke Ever?’ campaign runs across TV and digital films as well as out-of-home assets and social media.

The new simplified design has removed added elements such as the red disc to elevate the iconic trademarks with global consistency. The new design also raises the Coca-Cola logo to the top of the label.

The design begins with the brand’s original colour red, pairing it with white Spencerian script for Coca-Cola Original Taste.

It’s paired with black script for Zero Sugar, leveraging the trademark and typography is a different way to indicate the Zero Sugar variety coupled with other details such as black bottle caps.

Diet Coke will also sit within the Coca-Cola trademark design family, with its signature silver background and red logo.

The updated design will be led by Coca-Cola Zero Sugar, which has also debuted a new recipe.

A new marketing campaign supports the new recipe for Coca-Cola Zero Sugar.

The ‘Best Coke Ever?’ campaign runs across TV and digital films as well as out-of-home assets and social media.

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free