The new simplified design has removed added elements such as the red disc to elevate the iconic trademarks with global consistency. The new design also raises the Coca-Cola logo to the top of the label.
The design begins with the brand’s original colour red, pairing it with white Spencerian script for Coca-Cola Original Taste.
It’s paired with black script for Zero Sugar, leveraging the trademark and typography is a different way to indicate the Zero Sugar variety coupled with other details such as black bottle caps.
Diet Coke will also sit within the Coca-Cola trademark design family, with its signature silver background and red logo.
The updated design will be led by Coca-Cola Zero Sugar, which has also debuted a new recipe.
A new marketing campaign supports the new recipe for Coca-Cola Zero Sugar.
The ‘Best Coke Ever?’ campaign runs across TV and digital films as well as out-of-home assets and social media.