Sales of alcohol saw significant growth in the week ending on the 22nd of November, up 44%, the highest weekly growth seen since June, according to Nielsen in its FMCG Market Update.
According to Nielsen whiskey sales were up over 80% and cream liqueurs were up over 200% in the week ending the 22nd of November compared to a year ago.
This contributed to alcohol being the biggest contributor to market value growth in the 12 week-period ending the 22nd of November, with beer, wine & spirits values accounting for 27% of total incremental value sales versus the same 12-week period in 2019.
But not as much was spent on alcohol in the first four weeks of Lockdown 2 (from the week ending November the 1st to the week ending November the 22nd) when beer, wine & spirits values were up 35.5% as in the first four weeks of Lockdown 1 (from week ending April the 5th to week ending April the 26th) which saw beer, wine and spirits grow in value by 41.5%.
Champagne and sparkling wine sales too have seen growth, considerably out-pacing table wine. The latest eight-week period to the 22nd of November saw Champagne and sparkling wine growth of 44% compared to table wine’s 25% growth.