On-trade

Christmas cheer with Bulmers this year

Bulmers is currently on tour visiting major cities around the country to spread festive cheer amongst thousands of pub customers with an early Christmas present of a free Christmas drink.

The most dyanamic and far-reaching experimental campaign ever for Bulmers – which enjoys an on-trade share of 86% of the cider market – has been designed to thank consumers for their loyal support in keeping Bulmers at the top of the cider tree in 2016.

In taste tests indicate Bulmers is the most refreshing and great-tasting LAD when compared to leading competitor brands, stated the company recently, with sales of Bulmers peaking at key selling periods such as Christmas and the New Year.

 

 

 

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