On-trade

Carlsberg acquires Britvic in deal worth £3.3bn

The Danish brewer highlighted that it is planning to create a single beverage company called Carlsberg Britvic

Carlsberg has reportedly acquired Britvic in a deal worth £3.3 billion.

The Danish brewer highlighted that it is planning to create a single beverage company called Carlsberg Britvic to grow its business in the UK and western Europe, according to a report from the BBC.

Britvic chairman Ian Durant said the merits of Carlsberg’s takeover offer were “compelling”.

Durant said the takeover of the Ballygowan-owner by Carlsberg would create “an enlarged international group that is well-placed to capture the growth opportunities in multiple drinks sectors.”


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