Carlsberg 0.0 goes Nordic in UK
Carlsberg is dropping the Danish zero ABV Pilsner Carlsberg 0.0 in the UK and replacing it with Carlsberg Nordic.
At 0.5% ABV Carlsberg Nordic was launched six years ago in Denmark and is available in the UK in 33cl cans.
The UK’s NoLo beer market is worth £118 million and Carlsberg 0.0 – only recently launched here – has been on the market there since 2015. It’s now being swapped for Carlsberg Nordic with a UK roll-out expected later this year through an undisclosed marketing budget.
At 0.5% ABV Carlsberg Nordic was launched six years ago in Denmark and is available in the UK in 33cl cans.
A spokesman for the Carlsberg Group in the UK stated that Carlsberg 0.0 will be phased out there by the middle of this year.
