BWS off-sales down 12%

Off-sales of Beer, Wine & Spirits fell by 12% in the year to July the 17th compared to the same period in 2021 as the country ‘annualised’ on the June 2021 reopening of the hospitality sector according to NielsenIQ’s Fast Moving Consumer Goods Market Update to the 17th July.

 And BWS off-sales showed a decline of 14% in the Year-To-Date figures compared with the same period in 2021.

Similarly, BWS recorded a decline of 12% in the 12 weeks to the 17^th of July, with a decline of 6.4% in the latest four weeks to this date.

According to the Update, in the latest four weeks ending on the 17^th of July the trend in BWS has improved moving from a YTD decline of -14% to -6.4% as the Hospitality industry began to ‘normalise’ from June 2021 “… and we are now annualizing on a more like for like base”.

In this double-digit decline pattern the Irish BWS market replicated that of the UK, with the RoI down nine points on GB.

Downsizing in spirits is also evident reports Nielsen IQ.