Budweiser announces major new campaign

Budweiser Brewing Group has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its “superior smooth taste”.

 

 

The world’s leading alcohol brand is “crafted using a longer brewing process to create a unique, superior smoothness”.

The new campaign, which runs across all major TV stations, TV Players, Youtube and other online channels, aims to reconnect with younger audiences and renew its relationship with Irish consumers.

A new brand visual identity is also being rolled out as part of the campaign.

​Bottled Budweiser is currently stocked in 97% of Irish pubs and the brand is the fourth-biggest lager brand in Ireland. It’s AB InBev’s largest brand in Europe and has a presence in more than 85 countries globally.

The brand also claims to be growing significantly faster than its major competitors and was the most valuable alcohol brand globally according to Interbrand’s 2019 Best Global Brands.

“Alongside our new campaign, Ireland launched Budweiser’s new brand visual identity as from July the 1^st,” said Christophe Jadoul, Budweiser Brewing Group’s Marketing Manager for Budweiser Europe, “Our new modernised pint glasses and re-designed bottles and cans will reflect our unique brand attributes and support our overall ‘King of Beers’ message. We’re looking forward to investing in new partnerships and pub activation campaigns across Ireland and reconnecting with our Irish consumers.”