Marketing

BRÚ and Carrig brewers merge

BRÚ Brewery and Carrig Brewing Co have merged.
Both BRÚ and Carrig breweries now trade under the BRÚ Brewery name, brewing from their Trim brewhouse in County Meath.

Both BRÚ and Carrig breweries now trade under the BRÚ Brewery name, brewing from their Trim brewhouse in County Meath.

The pair have been part of the Irish craft beer scene for almost a decade through a range of award-winning beers.

BRÚ Brewery was established in County Meath in 2013 and Carrig Brewing Co was founded in County Leitrim in 2011. Last October they engaged in a low-key merge and have since undergone a complete rebrand to reflect their unified identity, refreshing their beer recipes, label designs, website and social media channels.

Both now trade under the BRÚ Brewery name, brewing from their Trim brewhouse in County Meath.

In addition to the brewery, BRÚ will now manage a portfolio of five venues and accommodation under its BRÚ Hospitality arm.

These venues include Bar Rua on Dublin’s Clarendon St; above it is Catch 22 restaurant and the Clarendon Suites accommodation. Added to these are the BRÚ House in Fairview, The Bridge in Chapelizod and the Union8 Restaurant in Kilmainham.

As part of the merger former Carrig Head Brewer Francesco Sottomano will now oversee the entire BRÚ range in the same role.

“The potential of the brewery is huge” he commented, “and we’re now able to work in both a 70hl and 15hl brewhouse.”

BRÚ’s Chief Executive James Dunne has cited the business advantages of the merger: “This partnership will allow us to grow our domestic and export sales,” he stated, adding that the combined pub and restaurant portfolio will strengthen its route to market.

The new core range and Urban Jungle beers will be launched in April 2020.

 

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free