Britvic’s Marketing Director – Marketer of the Year 2012
The title, now in its 20th year of existence, is awarded by fellow marketing professionals and was presented to Kevin for his leadership of an autonomous marketing team in Dublin “who’ve delivered stand-out marketing strategies and plans for iconic Irish brands such as Club Orange, MiWadi and Ballygowan”. Kevin has also played a strong role in the Beverage Council of Ireland and has worked closely with IBEC to deliver the Livewell Initiative, a positive contribution from the Food & Beverage Industry to help tackle rising obesity levels.
Kevin was presented with the award by Marketing.ie’s Editor Michael Cullen at a ceremony held in Dublin recently.
As Marketing Director of Britvic Ireland, Kevin and his team re-launched the Ballygowan brand that involved a significant redesign of packaging and livery as well as a consumer campaign to reconnect with younger consumers.
Meanwhile Ballygowan Pink raised over €350,000 for the Marie Keating Breast Cancer Awareness Foundation.
Kevin and his team refocused Club Orange on the core 18 to 24 year-old target audience, celebrating Club’s ‘Best Bits’ in one of the most talked-about campaigns of 2012.
The Britvic Team also implemented a three-year plan to revitalise and reposition Miwadi Squash, moving to natural colours and flavours, new livery, launching Double Concentrate, delivering the much-loved ‘It’s not your Wadi, it’s Miwadi’ advertising and allowing the nation to design its own Miwadi flavour which resulted in the launch of Emma’s Wadi.
Kevin was appointed Marketing Director of Britvic Ireland in 2008. Prior to this he’d held other senior sales and marketing positions including those with Dairygold Consumer Foods and Unilever.
Commenting on the award Kevin said, “I’m delighted to win this accolade, especially as it’s awarded by my peers in the marketing industry. It’s very much a team effort and shows the importance of local focus and leadership”.
Britvic Ireland’s Marketing Director Kevin Donnelly – Marketer of the Year 2012.
