Marketing

Britvic Ireland H1 sales up 13%

Off-sales of soft drinks were up 6.0% in the 28 weeks to 15th April 2018 according to Nielsen, with revenues at Britvic Ireland rising 13% in constant currency terms to €98.8 million (£86.6m), according to Britvic in its interim results for the half-year.

Britvic Ireland reports revenue and share growth for its own-branded portfolio and the continued expansion of its Counterpoint wholesaling business, which acquired East Coast last year.

According to the company, “The incremental benefit of the East Coast acquisition was cycled in the second quarter, enabling us to increase the distribution of Britvic brands, including our range of premium offerings, in the growing Dublin on-trade sector”.

The company also reported some retailer stock-building ahead of the introduction of the Drinks Sugar Tax on May 1st.

 

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