Marketing

‘Bring the Oktoberfest Home this year’ urges Noreast  

Thanks to the pandemic the Oktoberfest festival in Germany (or anywhere else in Europe) will not take place this year.

 

The Oktoberfest is an important part of Bavarian culture, having been held since 1810.

The Oktoberfest is an important part of Bavarian culture, having been held since 1810.

But in 2021, why not bring the Oktoberfest home with Erdinger and Krombacher, two of Germany’s favourite beers exported to Ireland and distributed via Noreast here.

“Erdinger, with its fantastic range spearheaded by the Weissbier and its Seasonal Oktoberfest beer will be available nationwide,” states Noreast, “Or you may prefer Krombacher Pils, perfect with food of any variety coming into the Autumn evenings.”

Germany’s Oktoberfest is the world’s largest Volksfest (beer festival and travelling funfair). Held annually in Munich, Bavaria, it’s a 16- to 18-day folk festival running from mid or late September to the first Sunday in October. More than six million people from around the world attend the event every year.

Locally, it’s called “d’Wiesn” after the colloquial name for the fairgrounds, “Theresienwiese”.

The Oktoberfest is an important part of Bavarian culture, having been held since 1810. Other cities across the world also hold Oktoberfest celebrations modelled after the original Munich event such as the Herbsfest in Erding (the home of Erdinger).

The Munich Oktoberfest originally took place in the 16-day period leading up to the first Sunday in October. In 1994 this longstanding schedule was modified in response to German reunification.

As such, if the first Sunday in October falls on the 1st or the 2nd, then the festival would run until the 3rd of October (German Unity Day). Thus, the festival now runs for 17 days when the first Sunday is the 2nd of October and 18 days when it is the 1st of October.

In 2021, why not bring the Oktoberfest home with Erdinger and Krombacher, two of Germany's favourite beers exported to Ireland and distributed via Noreast here.

In 2021, why not bring the Oktoberfest home with Erdinger and Krombacher, two of Germany’s favourite beers exported to Ireland and distributed via Noreast here.


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