Brian O’Driscoll launches Guinness 0.0’s biggest ever responsible drinking campaign

Guinness 0.0’s biggest ever responsible drinking campaign will see four participating iconic pub facades rebranded into ‘Guinness 0.0 Pubs’ on 17 March

Brian O’Driscoll officially kicks off the St. Patrick’s Day celebrations in Gravity Bar in the Guinness Storehouse

Brian O’Driscoll has officially launched Guinness 0.0’s biggest ever responsible drinking campaign that encourages people to ‘Make it a St. Patrick’s Day to Remember’.

Promoting a message of moderation over Ireland’s most famous weekend, the campaign will see 50,000 free pints of Guinness 0.0 being made available in over 300 different locations across Ireland.

Four participating iconic pub facades will be rebranded into ‘Guinness 0.0 Pubs’ including O’ Donoghues (Merrion Row, Dublin), O’ Connell’s (Eyre Sq, Galway), O’ Sullivans (Douglas, Cork) and Common Market (Belfast) where customers can enjoy a free pint of Guinness 0.0 on 17 March, as well as in 150 other pubs nationwide via the AnyExcuse app where a pint of Guinness 0.0 will be redeemable 16 to 19 March.

Other locations include Dublin Airport on 17 to 18 March and Aviva Stadium for people attending the highly anticipated Guinness Six Nations finale, Ireland v England, on 18 March.

In 164 Tesco Ireland stores from 16 to 19 March, consumers purchasing a four-pack of Guinness with their Clubcard will receive a free four-pack of Guinness 0.0.

The Guinness Gates have been rebranded to Guinness 0.0 in line with the campaign.

“St. Patrick’s Day is one of the key highlights in the social calendar, a day when we are proud to celebrate our heritage and Irish culture,” said Alan McAleenan, brand director, Guinness Ireland. “We are delighted to be championing our non-alcoholic beer, Guinness 0.0, in our largest ever responsible drinking campaign in Ireland, and encourage everyone to engage in an enjoyable and responsible way to make it a St. Patrick’s Day to Remember”.

In addition to the current offering via cans and MicroDraught, Guinness 0.0 will also be available on draught in select pubs and restaurants.

Consumers can find out how to redeem a free pint across St. Patrick’s weekend by visiting: 

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