Marketing

BrewDog’s latest Outpost opens to Ireland’s “pint pullers”

Brewdog’s Outpost in Dublin’s Capital Dock opened its doors recently to “the pint pullers of Ireland” to help celebrate the opening of its 100th BrewDog bar, now with locations spanning the globe as far afield as Brisbane, Tokyo, Cincinnati and Berlin.
Brewdog’s Outpost in Dublin’s Capital Dock opened its doors recently to “the pint pullers of Ireland”.

Brewdog’s Outpost in Dublin’s Capital Dock opened its doors recently to “the pint pullers of Ireland”.

The independent Scottish craft brewer had been looking to open in Dublin for over four years, finally locating the ground floor of the Capital Dock Building for its expansive brewpub complete with an on-site microbrewery, Olympic-sized shuffleboards, huge outside terrace and heated roofgarden.

BrewDog Co-Founder Martin Dickie was on hand on a packed Wintery Monday night to answer any questions put to him by the throngs of thirsty bar men and women who’d gathered for the Q&A session, chewing thoughtfully on an assortment of bite-sized burgers and pizzas.

BrewDog’s Dublin Outpost features a five Hectolitre brew-kit and will treat locals to exclusive beers brewed on-site. Two bars each have 30 taps so that craft beer aficionados can get their hands on a range of cutting-edge releases from the surging craft beer scene here as well as the UK and from around the world.

At the other end of the sizeable retro-style premises a tutored Beer School was offering beer lovers a taste of the BrewDog range while there were also competitions on the night to win BrewDog beer for a year (overheard: “…. has he any idea how much I could cost him?”) as well as shares in the company and BrewDog merchandise.

The Outpost in Dublin represents BrewDog’s fourth large-scale ‘Outpost’ location. Three others are based in London, Seoul and Manchester.

BrewDog is distributed here by Barry & Fitzwilliam and both Michael and daughter Kate Barry were in attendance to help sample what they sell.

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free