BrewDog offers complimentary alcohol-free beer refills for January
The Dublin bar is meeting the growing demand for alcohol-free options (Photo by Cottonbro Studio via Pexels)
BrewDog’s Dublin south docks bar is offering free refills on alcohol-free draught beers throughout January. This promotion is designed for anyone participating in Dry January, serving as designated drivers or choosing a lighter beverage option.
BrewDog’s Dublin bar, founded with a €1.6 million investment in 2019 is geared up for the rising demand for alcohol-free options, according to the Irish Independent. Recent survey results for brewery company Lucky Saint, indicated that 47% of Irish respondents intended to participate in Dry January this year, reflecting a notable shift towards mindful drinking.
A spokesperson for BrewDog said: “Whether it’s for Dry January, playing the role of the designated driver, or simply cutting back on alcohol, patrons at our bars can rest assured that being alcohol-free doesn’t have to mean taste-free.”
The offer is specific to pints of alcohol-free draught beers at the bar, excluding cans. This promotion is valid for in-house consumption only and does not extend to delivery or takeaway services.
