BrewDog offers complimentary alcohol-free beer refills for January

A recent survey reveals that 47% of Irish respondents plan to embrace Dry January

The Dublin bar is meeting the growing demand for alcohol-free options (Photo by Cottonbro Studio via Pexels)

BrewDog’s Dublin south docks bar is offering free refills on alcohol-free draught beers throughout January. This promotion is designed for anyone participating in Dry January, serving as designated drivers or choosing a lighter beverage option.

BrewDog’s Dublin bar, founded with a €1.6 million investment in 2019 is geared up for the rising demand for alcohol-free options, according to the Irish Independent. Recent survey results for brewery company Lucky Saint, indicated that 47% of Irish respondents intended to participate in Dry January this year, reflecting a notable shift towards mindful drinking.

A spokesperson for BrewDog said: “Whether it’s for Dry January, playing the role of the designated driver, or simply cutting back on alcohol, patrons at our bars can rest assured that being alcohol-free doesn’t have to mean taste-free.”

The offer is specific to pints of alcohol-free draught beers at the bar, excluding cans. This promotion is valid for in-house consumption only and does not extend to delivery or takeaway services.

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