Marketing

Bord Bia Awards for The Shed, Diageo & Heineken

The Shed Distillery of PJ Rigney in Drumshanbo, County Leitrim, emerged winner of the Bord Bia Marketing Award at Bord Bia’s biennial Food and Drink Awards at the Dublin RDS yesterday.

 

Winners of the Brand Marketing Award Pat Rigney, Founder of The Shed Distillery and Denise Rigney, Director.

Winners of the Brand Marketing Award Pat Rigney, Founder of The Shed Distillery and Denise Rigney, Director.

 

“Only three years old, The Shed Distillery represents a masterclass in brand development,” commented the judges, “The strong growth achieved by this company is driven by the deep consumer and channel insights at its core and from the development of a targeted brand marketing strategy that allowed the company to succeed with relatively lean budgets. This is carried through to its stand-out packaging design and highly competitive product. A brilliant success.”

In all, Bord Bia presented nine awards for excellence to some of Ireland’s foremost organisations and Irish drinks companies scooped up three of them.

Heineken Ireland received the Sustainability Project Impact Award.

According to the judges, “Heineken successfully illustrated excellence in both corporate and public sustainability, outlining six areas of focus and detailing significant improvements in all areas. Their entry clearly demonstrated the impact of Heineken’s projects on raw material sourcing, manufacturing processes and social sustainability across the corporation, ultimately benefitting the business, the customer and the environment.”

Diageo was the joint recipient of Bord Bia’s first-ever Diversity & Inclusion award. Both Diageo and the other recipient, Dawn Meats, were recognised as ‘exemplars’ in Diversity & Inclusion policies across their respective businesses. The judging panel unanimously agreed that both companies shortlisted should be acknowledged as exemplars in this space and both should be recognised for the strides they are making throughout their business units around the globe. Diageo implemented a long-established and well-tuned global D&I policy that permeates the entire business. It has set a global benchmark for others to follow and the judges believe that this benchmark is deserving of recognition at the highest levels.

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