Big 3 own 38% of global spirits market
Together, these three suppliers sold nearly $37 billion-worth of brands.
Johnnie Walker topped the spirits brands list worldwide by value selling 18 million nine-litre cases worth $5.24 billion, up from 2010’s 16.9 million case figure.
Smirnoff came second selling 24.7 million cases worth $3.18 billion, down from 2010’s 24.4 million cases while Hennessy Cognac took third position selling 4.9 million cases worth $2.77 billion, up 300,000 cases but at a lower retail value than 2010’s $2.61 billion figure.
In sixth place Absolut sold 11.2 million cases worth $2.29 billion compared to 2010’s 10.9 million case figure and in 10th place Baileys sold 6.8 million cases worth $1.41 billion, up 100,000 cases on 2010 but down in retail value from $1.38 billion in 2010.
The other famous Irish spirit, Jameson, rose seven places to 30th through sales of 3.8 million cases worth $735 million, a 19 per cent growth in both value and volume from 2010‘s $620 million from sales of 3.2 million cases.