Marketing

B&F launches Roku Japanese gin

Barry & Fitzwilliam has taken on the distribution of Roku Japanese premium craft gin.

The only Japanese gin readily available on the Irish market, Roku means “six” in Japanese and incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of The House Of Suntory Spirits in Osaka. With history dating back to 1899, Suntory has earned its reputation as one of Japan’s most awarded spirits producers, mastering the skill of making gin since 1936.

With the addition of Roku to its portfolio, Barry & Fitzwilliam now boasts a differentiated and unique gin offering spanning the Standard, Premium, and Super Premium segments of the category.

“We’re confident that Roku will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years,” commented Barry & Fitzwilliam’s Managing Director Michael Barry.

Roku’s flavor profile is achieved by balancing six unique Japanese botanicals with eight traditional gin botanicals.

Meticulous attention to detail – the signature of Japanese craftsmanship – also extends to Roku’s bottle, cast in a hexagonal shape – representing each Japanese botanical – and finished with delicate embossing.

The Japanese kanji symbol for six is printed on the label, which is made of traditional washi paper and finished with subtle touches of gold.

The Japanese gin & tonic is served with ice and slices of Ginger to complement the refreshing and citrus top notes of Yuzu.

Roku is currently available in a 700ml bottle at 43% ABV with a recommended retail price of €45.

 

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