The Galway Barrel Hunt, the first to take place in Ireland, took place on Thursday, 8th September.
Barrel Hunts also take place in Cork on Thursday 15th September and Dublin on Thursday 22nd September.
Jack Daniel’s provides clues through the Jack Daniel’s Ireland facebook page encouraging fans to find hidden whiskey barrels in each location on the day of the Barrel Hunt.
The Hunt comes to Ireland having captured the attention of whiskey lovers across the world earlier this Summer as the global scavenger hunt aims to unite Friends of Jack in celebration of the 150th anniversary of the Jack Daniel Distillery. The very first Barrel Hunt took place at the home of the distillery in Lynchburg, Tennessee, on 1st July and it’s set to visit more than 50 countries over 90 days.
Hand-crafted Jack Daniel’s whiskey barrels are hidden in historic and cultural sites in Galway, Cork and Dublin. Clues tied to the history of each city are provided on the day of each Barrel Hunt and the barrels are opened when the first person to arrive gives the correct barrel password. Updates and results are shared as barrels are found and prizes claimed in each location.
Each hidden barrel in the scavenger hunt was used to mature Jack Daniel’s Tennessee Whiskey before being re-crafted to house prizes including an original, one-of-a-kind bar kit made with white oak from the barrels and The Woburn, a classically-designed speaker system by Marshall. Barrel Hunt winners also get to keep the authentic Jack Daniel’s barrel and there are other top quality prizes for runners-up.
“Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity,” said Mark McCallum, President of Jack Daniel’s, “The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt.”
Jack Daniel’s Master Distiller Jeff Arnett adds, “The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100% of its colour and 70% to 80% of its flavor. It’s an important part of our process that’s remained unchanged for 150 years and that tradition will continue to live on in every barrel we make and each drop of our whiskey. The Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever linked to Jack Daniel’s.”