Ballygowan set for major Spring repackaging and marketing drive
Ballygowan sales have slipped in tandem with falling consumer demand in the soft drinks market as a whole. However bottled water in particular has been subject to a drop in demand due to value perceptions coupled with the own-label options available in the multiples.
While Britvic Ireland’s Ballygowan still leads the on-trade bottled water market, falling pub sales have adversely affected brand income in common with every other on-trade brand.
The relaunch will be accompanied by a significant packaging redesign including the logo as well as a consumer campaign to help it connect with younger consumers.