Marketing

Baileys celebrates being 40

Minister for Agriculture Mr Simon Coveney TD visited the Baileys production facility on the Nangor Road recently to mark the brand’s 40th birthday and to announce a €600,000 partnership between Baileys and Enterprise Ireland.

Baileys, the world’s top-selling cream liqueur, is a major contributor to Ireland’s rural economy with some 82 million bottles of Baileys sold worldwide each year to 180 countries.

The partnership with Enterprise Ireland brings the Nangor Road site onto the next level of efficiencies. This includes upskilling of both employees and the site itself to increase the sustainability of the brand. The partnership will also enhance the R&D element of this export-driven brand with the ultimate objective of increasing business and therefore growing the rural economy.

“Since Baileys went into production in 1974 it has become a brand that’s synonymous with Ireland and with Ireland’s rich agricultural heritage,” stated the Minister, “It’s now the sixth best-selling duty-free brand globally with strong sales in China, North America, Latin America and the Caribbean.”

Baileys sold 6.4 million cases last year with strong sales in Ireland, the UK, African and Latin American markets.

Cap: Minister for Agriculture Mr Simon Coveney TD with Baileys sensory manager Marie Timmons

 

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