Marketing

Bacardí darkly introduces new Cuatro

Bacardí has introduced Bacardí Añejo Cuatro, its first new liquid in 10 years, at an exclusive launch event in Dublin attended by special guest Adolfo Comas-Bacardí (sixth generation family member).

Guests were treated to a prohibition-style party in a disused abattoir with entertainment from DJ Steve Manning.

As the luxury spirit trend continues to grow spirits enthusiasts are seeking out more premium, exceptional experiences.

And while rum was often only thought of as a spirit to be mixed in tropical drinks Bacardí Cuatro will shed that image and introduce consumers to a more sophisticated, complex side of rum, claims the company.

Cuatro which means ‘four’ in Spanish, pays homage to the brand’s iconic Cuban roots and nods to the fact that this liquid has been barrel-aged for a minimum of four years under the Caribbean sun.

Bacardí Cuatro has been created in collaboration with Bacardí rum’s Maestros de Ron (Master Blenders) who shape and craft all the products in the brand’s portfolio. It has been designed to create elevated, flavourful cocktails that make the rum stand out on its own.

Using the “Undisturbed Aging Method” used for all Bacardí blends Cuatro is fermented, distilled and then stored in American oak-aged barrels under the Caribbean sun for at least four years allowing the rum base to develop its own identity.

 

Find out more about the Bacardi family’s heritage at www.facebook.com/BacardiIreland

 

 

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