Alcohol July’s highest-growing FMCG category
Despite enjoying 64% less sunshine, cider sales were up for the four week period by 13%, wine sales were up 21% with Champagne sales up 22%, spirits sales were up 23% and Long Alcoholic Drinks were up 41%.
Take-home alcohol was the highest-growing Fast Moving Consumer Goods category in the four week period to the 2nd of August, up 32% compared to the same period in 2019 according to the latest Nielsen FMCG Data.
Despite enjoying 64% less sunshine, cider sales were up for the four week period by 13%, wine sales were up 21% with Champagne sales up 22%, spirits sales were up 23% and Long Alcoholic Drinks were up 41%.
Although alcohol continues to be the highest-growing FMCG category this growth has slowed since out-of-home eating options resumed for the consumer, reports Nielsen.
