Marketing

Agnese Filippi appointed Chair of Irish Beverage Council

Filippi has been the country manager of Coca-Cola Ireland since 2021

As IBC Chair, Filippi will be responsible for representing the non-alcoholic beverage industry

Agnese Filippi, country manager of Coca-Cola Ireland has been appointed as the new Chair of the Irish Beverage Council (IBC), the Ibec group that represents the non-alcohol beverage industry.

As IBC Chair, Filippi will be responsible for representing an important industry at the heart of Ireland’s economy employing over 3,500 people directly and supporting an additional 3,000 jobs indirectly.

Filippi has been the country manager of Coca-Cola Ireland since 2021 and in this role is responsible for meeting the evolving needs of consumers, positioning the organisation to drive success in the marketplace and ensuring continued delivery of the company’s long-term growth and success in Ireland.

“I am delighted to take on the role as Chair of the IBC at what is a crucial time for all of us operating in the industry,” said Filippi. “As the sector continues to navigate changing consumer demands and rising costs as well as economic uncertainty, the IBC is a vital partnership platform that enables industry to work together and grow into the future.

“Over the next two years, our industry is committed to working with policymakers and the broader business ecosystem to continue our growth journey while also taking firm action to achieve a net-zero future. This includes supporting government in helping to introduce the Deposit Return Scheme which will become operational early next year. As Chair of IBC, I look forward to working with my colleagues on the Council to ensure a collaborative approach to its roll-out.”

Robert Kiernan, director of the Irish Beverage Council, said: “I am delighted to welcome Agnese to her new role as Chair of the IBC. Agnese brings significant experience and expertise with her to this position, and I look forward to working closely with Agnese in what will be a very exciting time for both our industry, and the Irish economy as a whole”.

IBC members are part of the fabric of Ireland’s economy, proudly making a significant contribution throughout the supply chain – from agriculture to manufacturing, to packing, through to transport and logistics, retail, hospitality, and tourism. The industry generates an annual economic value of some €1.5 billion.


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