Advertising Standards Authority upholds complaint against Athlone nightclub
An ad by Ozone Nightclub in Athlone was found to be in breach of advertising standards authority code
The Advertising Standards Authority’s independent Complaints Committee has released its latest Complaints Bulletin, which contains 16 case reports on complaints recently investigated by the organisation.
11 of the 16 cases were upheld in full. Advertisements across online, social media, outdoor and email were found to be in breach of the Advertising Standards Authority Code on grounds related to misleading, principles, fear and distress, promotional marketing practices, substantiation and health and beauty.
One of the advertisements that was found to be in breach of the Advertising Standards Authority Code was a complaint against Ozone Nightclub in Athlone for misleading promotional marketing.
The complaint was about an advertisement that was posted on Instagram promoting a giveaway for two tickets to the Taylor Swift Eras Tour, encouraging followers to like, share, follow and tag their friends to enter the competition. The complainant considered the advertisement to be misleading as no end date was given by which a competitor had to enter, and that no response was received when they asked the advertiser about this
The Complaints Committee is a completely independent arm of the Advertising Standards Authority and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a government department, or any other person or body.
Commenting on the latest Advertising Standards Authority rulings, Orla Twomey, chief executive of the Advertising Standards Authority, stated:
“The role of the Advertising Standards Authority is to protect consumers from advertising that is harmful, offensive, or misleading. The latest complaints bulletin highlights the important role we play in the Irish advertising landscape, ensuring that all marketing communications adhere to the high standards of the Code.
“We will continue to encourage care and compliance in the advertising industry, removing advertising that is in breach of the Code and educating consumers and brands about Irish advertising standards -fostering trust in advertising for all.
“We provide a free and confidential copy advice service to advertisers so they can create responsible ads that adhere to the advertising code. If advertisers or agencies have any concerns about an advertisement or marketing communications’ compliance with the code, they can contact us to avail of that service.”
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