Smithwick’s launches new campaign
A further 20-second TV spot will introduce Smithwick’s newest innovation, Smithwick’s Blonde – the latest addition to the Smithwick’s family – on TV from 4th May and Out-Of-Home from 18th May.
In addition to the TV ad, a heavyweight outdoor, digital and social media campaign is planned, bringing to life Smithwick’s new poposition.
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Is it a lager or an ale and should it be priced as an ale?