Marketing On-trade

Smithwick’s launches new campaign

Smithwick’s has launched a new integrated TV, print, digital, PR and trade press campaign featuring a new strapline for the brand, ‘Superior Then. Superior Now’, thus celebrating “enduring quality”.

A further 20-second TV spot will introduce Smithwick’s newest innovation, Smithwick’s Blonde – the latest addition to the Smithwick’s family – on TV from 4th May and Out-Of-Home from 18th May.


In addition to the TV ad, a heavyweight outdoor, digital and social media campaign is planned, bringing to life Smithwick’s new poposition.




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