Marketing

’78 Munster team in new Guinness ad

Munster’s historic 12-0 victory over New Zealand in 1978 is retold in the new Guinness ad campaign which first aired on Irish TV ahead of Ireland’s opening Guinness Series fixture. 

David and Goliath’ focuses on telling the story of how a group of ordinary men came together and defied circumstance to achieve something extraordinary.

Following on from the recent ‘Sapeurs’ and ‘Basketball’ ads, the new campaign continues the series of iconic Guinness ‘Made Of More’ ads showcasing people from around the world who choose to act with extraordinary integrity and character.

Guinness has a longstanding association with Irish rugby including partnerships with Munster and Leinster as well as Irish Rugby and the Guinness Pro 12.

“Munster’s story of their win over New Zealand demonstrates the inspirational character and integrity that’s central to the sport,” commented Stephen O’Kelly, Guinness Marketing Director for Western Europe.

Before the TV ads, the video first went live online, at www.youtube.com/GUINNESSEurope.

 

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