Marketing On-trade

2023 Heineken Champions Cup to boost Dublin’s economy by €50m

European Professional Club Rugby has announced that the 2023 Heineken Champions Cup and EPCR Challenge Cup Finals will be held in Dublin on Friday the 19th and Saturday the 20th of May next year at the Aviva Stadium.
At the Heineken announcement were (from left): On-Trade Regional Manager for Heineken Ireland Brian Malone, Leinster Rugby's Dave Kearney, Brand Activation Manager at Heineken Ireland Heather McAree and Outgoing Chair & Co-Owner of The Bridge 1859 Noel Anderson.

At the Heineken announcement were (from left): On-Trade Regional Manager for Heineken Ireland Brian Malone, Leinster Rugby’s Dave Kearney, Brand Activation Manager at Heineken Ireland Heather McAree and Outgoing Chair & Co-Owner of The Bridge 1859 Noel Anderson.

Heineken, the long-standing title sponsor of the Heineken Champions Cup competition, has already started working with the Licensed Vintners Association and its customers across Ireland on preparations in advance of next year’s big weekend.

“The return of The Heineken Champions Cup to Dublin is significant” said Heineken Ireland’s Managing Director Maarten Schuurman, “it’s not just a highlight in rugby fans’ calendars, but the tourism, hospitality and retail industry across the country will be celebrating this great news too. We look forward to working with pubs, venues and off-licences across Ireland to make this another memorable weekend of international rugby.”

His views were echoed by the outgoing Chair of the LVA and Dublin publican Noel Anderson who said, “It’s exactly the kind of boost needed after the incredibly challenging past few years. This will give the hospitality industry a significant financial boost between hotel bedrooms and plenty of pints of Heineken and food being bought; it could generate €50 million to the Dublin economy. 

“The Bridge 1859, which is co-owned by myself, Jamie Heaslip, Rob Kearney, Dave Kearney and Seán O’Brien, is a stone’s throw away from the Aviva and the planning will start now.

“Hopefully we’ll see Leinster in the final next year too.”

Heineken’s long-standing association with the Heineken Champions Cup spans nearly 30 years of partnership since the inception of the tournament in 1995  and the Heineken Champions Cup Final has taken place three times previously at the Aviva Stadium, formerly Lansdowne Road.

Heineken will release updates and events on its social channels Twitter Facebook Instagram and on Heineken®.com/ie.

 

 

 

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