These findings were announced by Mintel as part of its Big Conversation Ireland event at the Fitzwilliam Hotel in Dublin recently where Mintel’s Senior Trend Consultant Richard Cope discussed the European consumer trends set to impact the market in 2017 including the implications of these for both consumers and brands.
Mintel found 76% of RoI consumers agreeing that food and drink companies should be doing more to reduce the amount of sugar in their products.
And nearly half (43%) said that raising issues with a company via social media is more effective than contacting them directly.
Other findings from the event include:
- Over half (51%) of consumers believe that a cashless society is inevitable in the future
- 26% would be interested in alternative means of verifying their identity when buying stuff online (eg taking a selfie instead of a password)
- 1% believe biometric measures (eg fingerprints/iris scan) would help to improve online payment security
- 93% of internet users log-on to a social network at least once per week.