On-trade

VFI seeks seat on Fáilte Ireland Board

The VFI is seeking a seat on the Board of Fáilte Ireland. With the Irish pub being Ireland's most popular tourist destination, the VFI believes that its network of pubs has a lot to offer in enhancing this brand.

At this year’s VFI AGM held recently in Clayton White’s Hotel in Wexford, Sean Redmond from Andy’s Bar in Monaghan pointed out that the Guinness Storehouse is also Ireland’s top visitor attraction.

“Seeking a seat on the Board is aspirational” he told conference, “but not impossible”.

The Federation should be on the Fáilte Ireland board for what it can bring to it, not what it can take away from it, he added.

“In most tourist towns the pubs are already the tourist ambassadors. So all of you are the experts and I think we’ve a huge amount to bring to the table,” he said.

Interestingly he also pointed out that what began as Fáilte Ireland’s Project Touring Coastal Drive eventually became the Wild Atlantic Way.

“Our pub tourist experts are doing a good job but they’re isolated. If you’re wet and tired and cold and you arrive in a town, we’re exactly the type of people that you’d like to meet,” he concluded.

The AGM motion was carried.

 

 

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