US & German tourists drive spending surge during NFL Dublin weekend
The data from Visa highlights how the global event helped attract international spend from overseas visitors and helped drive economic activity for local businesses.
There was growth in spending across restaurants (5%) and entertainment/pubs (8%) during the NFL weekend compared with the previous weekend
Visa has released new data revealing the uplift in consumer spending in Dublin during the NFL Dublin Game weekend on 28 September. Official figures from the NFL estimate that the event welcomed over 74,000 fans to the stadium on game day.
The data from Visa, the official partner of the NFL Dublin Game, highlights how the global event helped attract international spend from overseas visitors and helped drive economic activity for local businesses.
The data revealed that spending in Ireland during game weekend grew 3%, compared to the weekend before. Also, the largest increase in overseas spend during the game weekend came from the USA (24%) and Germany (17%) when compared to the weekend before.
During game weekend, small businesses in Dublin benefitted from a 18% growth in sales when compared to the weekend before and physical spending in Dublin, grew 6% during game weekend compared to the weekend before, with growth in spending across restaurants (5%) and entertainment/pubs (8%)
Conor Langford, Ireland country manager, Visa said: “The NFL Dublin Game demonstrates the economic potential of hosting global sporting events in Ireland. Our data shows that international visitors and local fans alike contributed to an uplift in spending, with many local businesses benefitting. It’s a clear example of how global moments can connect local businesses to new customers and growth.”
