Tanqueray, Amy Huberman team up to launch Tanqueray 0.0% in Ireland
Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin has officially been launched by Amy Huberman. The alcohol-free alternative drink option for those not willing to compromise on taste is now available to buy in Ireland.
Ireland is the number one fastest growing alcohol-free market globally. The alcohol-free sector is expected to more than double in size over the next three years, growing faster than beer and cider combined. Tanqueray 0.0% brings an exciting new addition to the market allowing consumers to discover the same quality taste as a definitive Tanqueray gin and tonic, just without the alcohol.
Tanqueray 0.0% has been crafted and perfectly balanced using the same distinct blend of four quality botanicals used in the making of Tanqueray London Dry gin, resulting in a citrus style and juniper led profile, with a delicate botanical complexity behind it.
Tanqueray’s four quality botanicals (piney juniper, peppery coriander, aromatic angelica, and sweet liquorice) are individually immersed in water, heated, and then distilled to give a complex, delicious flavour, yet zero-alcohol.
Hilary Quinn, marketing director, Diageo Ireland added: “We know from research that eight out of ten Irish adults say it would be helpful to have an alcohol-free alternative readily available for social occasions, with 78% likely to try an alcohol-free alternative of a brand they know and love (Diageo Pulse Survey, October).
“Consumers don’t want to sacrifice taste and overall experience when they’re not consuming alcohol, and by using the same distinct blend of quality botanicals, Tanqueray 0.0% offers an elevated and exciting option, with the same citrus style and juniper led profile that Tanqueray consumers know and love.”
Irish actress and writer, Amy Huberman said: “I’m a huge fan of Tanqueray, and I was so happy to work with the team to launch Tanqueray 0.0% in Ireland. It’s great to have an alcohol-free option on hand, especially from a brand that we trust for its wonderful flavour profile.”
Tanqueray 0.0% is best enjoyed with plenty of ice, premium tonic water, and garnished with a wedge of lime, but it also makes the perfect base for a wide range of alcohol-free cocktails.
Founded in Bloomsbury, London in 1830; Tanqueray has always been driven by the founder, Charles Tanqueray’s spirit for exploration and innovation. Tanqueray 0.0% joins a celebrated selection including: Tanqueray London Dry, Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant Royale, and several other limited editions.
Tanqueray 0.0% is now available in retailers nationwide, as well in selected on trade locations nationwide. For more information, visit www.tanqueray.com