Take-home growth begins to taper
After months of exceptionally strong growth, take-home alcohol sales have begun to taper off according to Kantar’s latest survey data of the grocery sector.
In the four weeks to the 9th of August, sales of take-home alcohol started to slow.
In the four weeks to the 9th of August, the growth in sales of take-home alcohol started to slow down with consumers more inclined to socialise outside of their homes as lockdown lifted.
Alcohol sales increased by 56% in the 12 weeks to the 9th of August which represents a significant decline from the 76% growth recorded in the previous month’s 12-week period according to Kantar.
“This represents a significant slowdown from the 76% growth rate we saw last month as people get used to new rules and are more inclined to socialise out of home,” said Emer Healy, Kantar’s Retail Analyst.
