Off-trade

Take-home begins to taper

After months of exceptionally strong growth, take-home alcohol sales have begun to taper off according to Kantar’s latest survey data of the grocery sector.

 

In the four weeks to the 9th of August, sales of take-home alcohol started to slow.

In the four weeks to the 9th of August, sales of take-home alcohol started to slow.

In the four weeks to the 9th of August, sales of take-home alcohol started to slow down with consumers more inclined to socialise outside of their homes as lockdown lifted.

Alcohol sales increased by 56% in the 12 weeks to the 9th of August which represents a significant decline from the 76% growth recorded in the previous month’s 12-week period according to Kantar.

“This represents a significant slowdown from the 76% growth rate we saw last month as people get used to new rules and are more inclined to socialise out of home,” said Emer Healy, Kantar’s Retail Analyst.

 

 

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