Fed up with the repeated fibs being told on the US Election campaign trail – and with the distinct whiff of a marketing wheeze front of house, we feel – Scottish brewer Innis & Gunn has created a beer “laced with truth serum” aimed at remedying this worrying mendacious trend. Bottles of the beer, named Smoke & Mirrors, have been delivered to leading candidates Hillary Clinton and Donald Trump.
Smoke & Mirrors has been brewed on Innis & Gunn’s home soil in Scotland using the brewer’s innovative beer percolator which allows ales to be infused with a wide range of flavours. This particular brew includes Innis & Gunn Original and three natural ingredients, each of which aid the truth-enhancing process, claims I&G:
Liquorice root – aside from giving the brew a unique and interesting flavour profile, studies show that over a prolonged time, liquorice helps keep mental skills sharp and improves cognitive functions. No excuses for a hazy memory here then.
Mullein – commonly used during the brewing process, mullein is also a natural relaxant that encourages open and honest behaviour.
Vine essence – this ingredient is for people who know their own minds and are certain of their ability. It helps the drinker to inspire or lead people, without force.
“Scotland is a straight-talking nation and we’re looking forward to bringing a little part of our Scottish candidness over to the States along with our most innovative brew to date, Smoke & Mirrors,” stated a tongue-no-doubt-in-straight-talking-cheek Dougal Gunn Sharp, founder and master brewer at Innis & Gunn.