Asahi Super Dry kicks off the Women’s Rugby World Cup 2025
Asahi Super Dry, the fastest-growing draught beer brand in the Republic of Ireland and Northern Ireland, has unveiled details of its trade activations, promotions, and influencer events to help stockists capitalise on the brand’s status as the official beer and principal partner of the Women’s Rugby World Cup 2025.
The brand has launched an on-pack promotion to give consumers the chance to win Women’s RWC 2025 prizes
The brand has launched an on-pack promotion, giving consumers the chance to win Women’s RWC 2025 prizes, including tickets to the final and mini rugby balls.
Shoppers can enter by scanning QR codes found on packs and pint glasses, entering their details, and playing a game that will rank them on a leaderboard, which will determine the type of prize they will win.
There will also be a competition on social media to give away tickets to Ireland vs Japan on 24 August.
For pubs and bars, Asahi Super Dry will be showing its appreciation for stockists by hosting several female on-trade influencers in Brighton for the Ireland vs New Zealand game on 7 September.
Pub and bar owners who are looking to run events and activations in their venues can contact Asahi UK for additional marketing support.
The Women’s RWC 2025 begins on 22 August with England vs the United States of America and will conclude with the final on 27 September.
Retailers, publicans, and bar owners who are interested in working with Asahi Super Dry should contact Richmond Marketing, 4065 Kingswood Road, Citywest Business Campus, Tallaght, Dublin 24, D24 H7RK.
(Sources: CGA / On Trade ROI / Year to end of December 2024 &Nie/sen / Total off-trade / YTD to 23 March 2025 & CGA / On Trade NI / Year to end of December 2024)
