Storehouse’s Paul Carty to Chair AVEA

Guinness Storehouse Managing Director Paul Carty has been appointed Chairman of the newly-established Association for the Visitor Experiences and Attractions sector in Ireland – AVEA.

Now in his 18th year at the helm of the Guinness Storehouse, Paul’s appointment recognises the enormous contribution he’s made to Irish tourism including his pivotal role in the outstanding success of the Guinness Storehouse – Ireland’s top international visitor attraction.

The AVEA launch marks the first time that the sector will be brought together and recognised as a voice within the tourism industry.

AVEA will provide a forum for the exchange of knowledge, information and advice between members as well as offering external support systems and professional insight into the delivery of best practice in customer care, interpretation and service standards.

“AVEA has long been an ambition of mine and one that is indeed shared by many others, to have this sector of the industry come together under one umbrella with a unified voice in the tourism industry” said Paul, speaking at the AVEA’s launch in The National Museum of Ireland, “Visitor Attractions and Experiences are key drivers of tourism in Ireland – we’re a huge part of what motivates overseas visitors to come to Ireland.”

Further information on AVEA is available from

Born and raised in Dunboyne, Co Meath, Paul trained as a chef in Rockwell Hotel School following which he spent four years studying hotel management at the Shannon College of Hotel Management. This included training periods in Geneva, Switzerland and London.

Following his studies and training, Paul spent 25 years in hotel management. Nine of those were spent managing Five-Star hotels overseas including large hotels in London, Bahrain, Singapore and Saudi Arabia before returning to Ireland in 1999 to take up the position of Managing Director of the Guinness Storehouse.

Paul is married to Aggie for 36 years.  They’ve three children, Jenny, Conor and Catherine.



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