spiritsEUROPE welcomes EU-Australia trade deal
Australia is currently the EU spirits sector’s 12th largest export market by value, with exports reaching €150.2 million in 2025.
spiritsEUROPE stresses the importance of the full elimination of tariffs on EU spirits and the inclusion of dedicated wines and spirits annexes, where possible, to address non-tariff barriers
The agreement’s provisions to eliminate tariffs on EU spirits represent an overdue improvement in market access, levelling the playing field with spirit drinks from other regions which already benefit from tariff-free access to Australia.
The sector also welcomes the protection of 231 European spirit geographical indications (GIs) under the agreement.
While the phased implementation of protection for certain GIs is noted, this remains an important achievement in safeguarding the heritage and authenticity of European spirits in the Australian market.
“This agreement sends a strong signal about the importance of open, rules-based trade and the EU’s ambition to not only talk the talk, but also walk the walk when it comes to trade diversification,” said Pauline Bastidon, Trade & Economic Affairs director of spiritsEUROPE.
“It will deliver tangible benefits for EU spirits and help level the playing field with other major spirit drink producers, who already enjoy tariff-free access to Australia.”
spiritsEUROPE also strongly welcomes the confirmed provisional entry into force of the EU-Mercosur agreement on 1 May, underlining a positive momentum in the EU’s trade agenda.
Against this backdrop, the sector calls for equivalent ambition and progress in ongoing negotiations with partners in South-East Asia and the United Arab Emirates.
In particular, spiritsEUROPE stresses the importance of the full elimination of tariffs on EU spirits and the inclusion of dedicated wines and spirits annexes where possible to address non-tariff barriers, enhance regulatory cooperation, and improve dialogue.
“Building on recent successes, it is essential that the EU continues to prioritise high-quality outcomes in ongoing negotiations,” Pauline Bastidon added.
“Removing both tariff and non-tariff barriers remains critical to unlocking export potential for EU spirits globally and to supporting companies in their diversification efforts.”
spiritsEUROPE stands ready to support EU institutions in advancing an ambitious and effective trade policy that delivers for European producers and consumers alike.
