“Short-term expediency” whiskey warning

Tullamore Dew’s Global Brand Ambassador John Quinn has warned that the growth of Irish whiskey worldwide also leaves the Irish Whiskey Association with a responsibility to ensure that the long-term health of the category is protected from “short-term expediency by players who may not necessarily take the long-term view”.

He was speaking after being elected as Vice Chair of the Irish Whiskey Association from 1st January.

John joined Tullamore Dew in 1974 and has worked with the brand ever since.