Sales of Guinness up 6.7% in March, Kantar research finds
March was a busy month for Irish consumers with plenty of events and opportunities to celebrate
Sales of Guinness were up 6.7% in March, equating to an additional €623,000. This is according to research from Kantar, which found one in 10 Irish households purchasing the beverage in March.
March was a busy month for Irish consumers with plenty of events and opportunities to celebrate. Irish shoppers took advantage of St Patrick’s Day falling on a Friday this year to celebrate the long weekend in style, resulting in a 10.4% boost to sales in March, research from Kantar has found.
With many tuning in to watch Ireland win the rugby Grand Slam at home, Irish supporters also consumed more savoury snacks and soft drinks, with sales hitting €3.5 million and €4.4 million respectively.
Although value sales are up significantly, grocery price inflation is still the driving factor rather than just increased spending. Grocery inflation continues to rise and now stands at 16.8%, with the annual grocery bill set to rise by €1,211 if consumers don’t make changes to their shopping habits.
In the 12 weeks to 19 March 2023 take-home grocery sales increased by 9.5%, contributing an additional €268m to the overall market performance, as shoppers returned to store more often (up 7.7%) and average price per pack increased by 13.9% year-on-year.
