Marketing

Roe & Co’s  next stage underway

Three large copper vessels that will be used to distil Roe & Co Irish whiskey arrived recently at their new home at the site of the former Guinness Power Station on James’s Street in Dublin, which is currently being regenerated as a new state-of-the-art Roe & Co Distillery and visitor experience.

Comprising a wash still, an intermediate still and a spirit still, all three were crafted at Diageo’s Abercombie coppersmiths in Alloa, Scotland, where work has been underway since the end of 2017. The new distillery, when up and running, will distil 14,000 litres of whiskey in every run, with an annual capacity of approximately 500,000 litres.

Diageo announced its move into the Premium Blended Irish Whiskey category in January 2017, outlining a €25 million investment plan over three years in getting the Roe & Co brand off the ground and building a new distillery and visitor centre. The construction project is well underway, with production equipment recently lifted into place and Roe & Co branding installed on the iconic building. The next major step will be the fabrication of wooden washbacks to provide the key feedstock for the distillery.

“The Guinness Power Station, which is being transformed into the new Roe & Co Distillery, has been an iconic part of the skyline in the Liberties since it was completed in 1948,” said Gavan O’Halloran, Project Manager for the distillery build, “It housed the coal-fired steam boilers and turbines that powered the Guinness brewery for many decades.

“When we open our gates in 2019, our pot stills will sit proudly looking out on James’s Street, welcoming visitors to our new distillery and visitor experience.”

 

 

 

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