Marketing

Rekorderlig Cider’s new flavour- innovating the Summer cider season

Rekorderlig Cider has just released its limited-edition Summer flavour – Apple-Guava. Rekorderlig began pushing innovation when it became the first cider brand to launch a Strawberry and Lime cider and a Hot Winter cider.

Apple-Guava was launched in Australia and New Zealand during their Summer at the beginning of the year and fast became a much-loved favourite. Response to date from the Irish market suggests this trend will travel half way across the world.  

Focus groups and outlet feedback to the company suggests that Apple-Guava could be in the top three Rekorderlig flavours with some even stating it to be best fruit cider they’ve ever tried.

One thing’s for sure: Rekorderlig Apple-Guava will help keep interest in the cider market and keep consumers looking for the next new Rekorderlig flavour in your fridge.

David Russell, Brand Director at Rekorderlig’s all-Ireland agent GDK Drinks, says, “We’re incredibly excited about the launch of Apple-Guava. If it reflects the growth of Recorderlig’s Passionfruit and Mango Raspberry it will certainly be a Summer favourite. The launch and success of our new flavour further highlights the changing trend in the cider sector with consumers expecting to see a multitude of flavour combinations and brands”.  
He added, “Analysts also show that the fruit cider sector is forecast to grow further”.

Rekorderlig and GDK Drinks are committed to innovating the cider range, working with outlets to maximise volume, sales and profitability for long-term sustainability for the outlet.

Rekorderlig is available through Cremin and Radley and all good wholesalers.  For brand enquiries contact GDK Drinks +44(0)28 417 54879 or Cremin and Radley on 021-4355722.

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