Marketing On-trade

Rain? No problem with Five Farms

Five Farms Irish Cream Liqueur is supplying the perfect complement to its on-trade customers to ensure they can continue to socialise outdoors regardless of the Irish Summer weather.

 

 

With the Five Farms poncho you can socialise outdoors regardless of what the Irish weather brings. Five Farms, the brand for all seasons!  

With the Five Farms poncho you can socialise outdoors regardless of what the Irish weather brings. Five Farms, the brand for all seasons!

 

The ‘Five Farms Poncho’ has customers covered for any change in the weather.

Five Farms is a joint Irish-US venture between the long- established McCormick’s Distilling Company in Western Missouri & Irish whiskey veteran & Five Farms Co-Founder Johnny Harte.

“Five Farms Irish Cream Liqueur continues to grow in popularity in Ireland and across the globe including being the fastest-growing new Irish drinks brand in the US in 2020,” he said,We committed ourselves to come up with something practical and fun to help our on-trade, bars, restaurants and hotel customers on their return to business.”

Entirely sourced and produced in County Cork, Five Farms is the first genuine ‘Farm to Table’ Irish cream liqueur. Crafted from single batches of fresh cream sourced in five family-run farms in Cork blended with premium tripled-distilled Irish Whiskey, 10 times more whiskey than other brands in the category.

 

Multi-medal-winning Five Farms

Five Farms picked up an array of industry awards from across the globe in 2020 including:

  • World’s Best Irish Cream after winning the Ultimate Spirits Challenge, the premier global spirits and wine competition
  • Double Gold at London’s International Spirits Challenge 2020. Positioned higher than a Gold, the new Double Gold Award is a special showcase for brands witnessing exceptional success in the blind-tasting assessment this year. Five Farms also won the Design & Packaging Awards New Brand Launch at the International Spirits Challenge 2020
  • Winner of the 2020 Rising Star Growth Brand Award from the Beverage Information Group in the US
  • Gold Medal for ‘Ireland’s Best Liqueur’ at the 2020 Blas na hEireann (Irish Food Awards).

 

Available through the Musgraves Group Five Farms is distributed exclusively in Ireland by Dalcassian Wines & Spirits.

“Five Farms is a unique brand,” commented John Dillon, Managing Director at distributors Dalcassian Wine & Spirits, “It’s something really special and the trade have taken to the proposition. Year-on-year sales in Ireland are up 54% and Five Farms has added a real edge to our offering within Dalcassian.”

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free